Steelfish is an eyewear and swimwear brand from London that takes its inspiration from the beach scene. Steelfish was founded by Jim Wilson, who was part of the 1990s club scene and has worked with some huge brands over the years, such as Box Fresh, Armand Basi, and Diesel. Steelfish designs and makes luxury sunglasses and swimwear without the luxury prices!
Founder Jim Wilson’s connection to the 90s club scene has given all of his designs a subtle 90s feel to them. Wilson had been a fashion retailer and wholesaler to shops around the World, in big cities like London and Tokyo. This global experience in the fashion industry ensured he was perfectly primed for a career as an eyewear designer and he’s never looked back.
Another big influence on the Steelfish brand is its brand motto of living life to the full. This ethos finds its way into all of the designs, the marketing, and the brand’s identity in general. Despite their vital role protecting people’s eyes from harmful UV rays, sunglasses are usually seen as luxury items, so this motto of living life to the full is a perfect fit for Steelfish!
Check out the men’s Steelfish sunglasses and women’s Steelfish sunglasses here at Red Hot Sunglasses. The two things they all have in common is their summery, beachy look and very reasonable prices. If you browse the entire Steelfish collection here at Red Hot Sunglasses, you’ll find a mixture of classic sunglasses styles, all with their own Steelfish twist. You’ll find pilot sunglasses, Wayfarer-style sunglasses, and some incredibly stylish cateye designs. Steelfish’s colour palette is quite dark and understated, with little flashes of colour — often in the lenses.