SUPER by Retrosuperfuture is an eyewear brand that comes from Italy originally. It was founded by Daniel Beckerman in 2007, which makes it, by far, one of the newest huge labels in the eyewear industry. The brand has become incredibly popular with many style icons and celebrities, including Beyoncé, Rihanna, Sienna Miller, Lady Gaga, and Jessica Alba – to only name a few.
Despite being relatively young in comparison to the other big eyewear brands, SUPER by Retrosuperfuture is proving to be incredibly popular — on the red carpets, catwalks, and high streets. Daniel Beckerman founded the company with the help of his brother, Simon. The brothers had been big advertising agents working at one of Italy’s biggest fashion and music magazines and they knew plenty about the fashion scene and what kinds of sunglasses people were getting most excited about. This is perhaps one of the only high-profile cases where advertising agents have changed careers to become fashion designers; the transition has absolutely paid off — SUPER by Retrosuperfuture has found meteoric success in the eyewear fashion industry!
Browse through both the women’s SUPER by Retrosuperfuture sunglasses and men’s SUPER by Retrosuperfuture sunglasses. In both collections, you’ll see how Beckerman has taken modern and futuristic designs and made them his own. There is a lot of black in the collection, with hints of colour in the lenses. SUPER by Retrosuperfuture has a fascinating approach to eyewear design, and much of this approach is encapsulated in the name. It takes retro designs and modernises them in fascinating ways. Often the lenses have two or more colours and these colours are usually bright and surprising in comparison to the (usually) black frame.
SUPER by Retrosuperfuture is a relatively new brand which has made a name for itself as a modern, high-tech sunglasses manufacturer, which means that all of the sunglasses made by SUPER by Retrosuperfuture are made to the highest quality; the premium price tag is well worth it as the frames are built to last, with the very best materials.