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Prada Brand Guide

When you think of designer fashion, the first name that springs to mind is Prada. The Italian brand is synonymous for their expert craftsmanship and styles that set trends rather than follow them. From it’s inception in 1913 the Milan based fashion house has been a family affair, todays director, Miuccia Prada, is the granddaughter of the founder Mario Prada. Prada products are held in such high esteem the brand has had the title of the official supplier of the Italian Royal Household since 1919, making it the go to brand for the Italian aristocracy. Often copied, never equalled Prada’s fashion forward ranges heavily influence the entire world of fashion.

prada brand guide

Miucci prada has been credited with driving the brand forward and turning it into the global fashion powerhouse it is today. It was in 1977 that Miucci begun the collaboration with luxury leather goods company magnate Patrizio Bertelli, which built the foundations for the modern Prada brand. An astute scholar with an eccentric personality, Miucci Prada, influences each product with her inimitable style. The year 2000 saw Prada enter into the optical market and changed it forever. The brands signature bold styles, along with their trademark quality, were an instant success and Prada sunglasses are some of the most sought after on the market. Red Hot Sunglasses carries both the contemporary Prada range and the Prada sport range.

Prada sunglasses offer the brand’s signature effortless luxury and dramatic impact, making them the sunglasses of choice for any number of A-listers and the fashion conscious worldwide. Our range of Prada sunglasses include a number of styles, from subtle, understated Prada aviator sunglasses to bolder cateye sunglasses. Browse our full range and buy online today. Free UK next day delivery and free worldwide delivery is available on all Prada sunglasses.

The luxury Italian fashion Prada has transformed in many ways over the decades leading to its finely crafted diffusion line Prada Sport.

A little bit chic and a little bit sporty with touches of innovative design for endurance and a comfort fit, Prada Sport sunglasses retain the classic quality of the Prada name with an athletic twist.

Prada’s monumental reputation began in Milan 1913 by Mario and Martino Prada who owned a high quality leather goods’ store named Fratelli Prada. The company quickly gained its’ reputation for luxury when Italian Royal household granted the use of their coat of arms on Prada’s luggage which the brothers crafted from exotic leathers such as Walrus and Alligator.

It wasn’t long before the stars of the hey-day and the European Aristocracy came knocking - including Princess Grace of Monaco - to own a piece of Prada’s unique and opulent creations. However, when decadent pieces of luggage fell out of fashion, grand-daughter Miuccia Prada decided – although reluctantly as she had not planned to get involved with the family business- that the brand needed a contemporary upheaval.

Patrizio Bertelli, a fellow leather-goods maker from Tuscany became Miuccia Prada’s saviour – and later her husband – together changing the face of Prada forever with his ideas. With a fresh new ethos and newly designed logo; simple, triangular and engraved with the Prada name, Prada redefined Italian fashion just like that.

The Prada handbags became a must-have for the fashion elite, their Ready-to-Wear collections were coveted worldwide and Prada became known for its’ self-developed new fabrics, bold colour palettes and distinctive patterns. In fact Miuccia, the once hesitant successor of Prada, found her hallmark and went on to create her own brand MIU MIU out of her passion for design.

For Prada Sport eyewear, the collection has a contemporary and masculine edge which allows Prada’s classic style to shine through. From Visors to Aviators to Wayfarer styles; Prada Sport sunglasses are the new statement piece – and much like their luggage – are made more stylish by whoever is carrying them.

Prada Sport sunglasses are available for FREE worldwide and UK delivery.