The Red Hot Sunglasses Guide to the Persol Brand

Italian brand Persol has been making high quality eyewear for nearly a century. Launched back in 1917 by the Italian designer Giuseppe Ratti, the name is derived from the Italian phrase Per Il Sole, which loosely translates as ‘For The Sun’.

Initially, Persol specialised in eyewear for pilots and racing car drivers, with the annual Mille Miglia race across Italy a focus of their work. After developing a strong reputation in this sector, the brand soon branched out and, by the 1960s, had carved out a significant niche in the fashion sector. Before long, their appeal became international. Having caught the attention of screen Legend Steve McQueen, Persol became on of America’s best-loved brands. It remains so to this day, only now Persol sunglasses are seen on different celebrities, including Beyonce.

But a pair of Persol sunglasses is more than just a fashion accessory; it is a symbol of authenticity, a truly unique work of art. Every single pair of Persol Sunglasses is made by hand in the historic factory in Lauriano where the brand started and must be check by several experts before passing inspection.

Our range of men’s Persol sunglasses and women’s Persol sunglasses includes several styles and designs, many including the brand’s Supreme Arrow and the parallel lines of the flexible Meflecto system that allows the gasses to adapt to the unique shape of a persons face. Browse our full range below and buy online. Free UK next day delivery and free worldwide delivery is available on all products.

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