The Red Hot Sunglasses Guide to the Oakley Brand

When Jim Jannard dropped out of USC in the ‘70s, you could be forgiven for thinking that he would just go on to have a run-of-the-mill career. Jannard being a success is a slight understatement, having created one of the world’s most recognisable and influential brands in the world. Beginning by selling motorcycle parts, Jannard saw a need for effective motocross goggles and developed a pair, which soon became popular on the circuit. Thus, the Oakley brand, as we know it was born.

The ‘80s saw Oakley move into the sunglasses market introducing sunglasses designed for cycling and skiing. The Oakley brand name was spread ingeniously through the company’s use of brand ambassadors; Greg LeMond wore Oakley sunglasses on his way to victory at the Tour De France in 1986 and Andre Agassi also wore Oakley sunglasses throughout his career..

In 2007 Luxottica, the world’s leading eyewear manufacturer, acquired Oakley eyewear. However, the ethos of the brand has never been altered focusing on the best technical sunglasses available to the market whilst being the best looking. Nothing is more important to the brand than the performance of their product in the most competitive sporting arenas. Famed for their space-age technology, which is ahead of the curve, Oakley has innumerable patents on their products, from the HD optics for incredible clarity to O-matter frames that are both robust and lightweight.

Oakley not only specialise in sporting products; they also have an ever expanding range of fashion forward sunglasses. The reintroduction of the popular classic Frogskin style spawned a windfall of new fashionable styles, such as the Holbrook, Garage Rock and, more recently, the Latch and Catalyst styles. Working closely with sports stars is still very much part of the Oakley strategy producing limited edition ranges with the likes of Shaun White, Mark Cavendish and Julian Wilson. However, Oakley isn’t exclusively aimed at the professional athlete. Oakley has recently launched a ‘One Obsession’ campaign aimed at both professional and amateur athletes to whom sport is more than just a pastime but an addiction. The campaign urges the athlete to ‘count reps not seconds’. 

Our range of Men's Oakley sunglasses and women's Oakley sunglasses includes the latest high performance pairs, as well as several of their new lifestyle pieces, which combine durability and function with a choice of bold colours and styles.

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