Nike Brand Guide

When respected coach Bill Bowerman at the University of Oregon set out to give his athletes a competitive advantage on the track and field, he had no idea that his ideas would grow into the iconic billion dollar multinational empire that is Nike.

The footwear manufacturers of the 1950s had ignored Bowerman’s progressive ideas for a lightweight running shoe to enhance performance and he began crafting and creating his own.  Phil Knight, a like-minded student at the university was a talented athlete and had competed for a place on Bowerman’s track programme; he wrote a paper in 1955 which proposed that quality running shoes could be manufactured in Japan to compete with German brands such as Adidas. 

A chance phone call later led to Japanese shoe makers  Onitsuka Tiger (now Asics) complying and creating a set of sample shoes which in partnership with Knight and Bowerman led to the beginning of Blue Ribbon Sports – the foundation on which Nike was born.

After several years of selling his ultra-light running shoes from the boot of Bowerman’s Plymouth Valiant, Bowerman and Knight employed runner Jeff Johnson who created ads, marketing materials a mail-order system for the products. By the summer of 1971 under a new logo, new name and equipped with new – never before seen – products, Nike as we know it had been born. 

The rest, as they say, is history…

Nike today is endorsed by every celebrity and high profile athlete on the planet; from soccer stars to Olympic champions, pop singers to rap kingpin’s, the rich elite to fashion conscious kids street kids – everyone wants to wear Nike. The famous ‘Swoosh’ – which was designed by a student at the University of Oregon named Carolyn Davidson - has become recognised worldwide as the symbol of quality, performance and endurance; not to mention unrivalled ‘cool’. Their slogan ‘Just Do It’ was the buzz of the 1980s and every product to this day is honed to perfection.

The Nike Eyewear collection is carefully crafted with sporting technology and a distinctive fashionable look. Featuring that iconic ‘Swoosh’, vivid colour-ways and lightweight comfort fit materials, the Nike sunglasses collection is designed to outlive and outlast. 

You can buy Nike sunglasses now at Red Hot Sunglasses.