Moncler is a brand that needs little introduction for anyone involved with the world of mountaineering. Moncler is famous for its high-performance clothing and mountaineering equipment, as well as its focus on fashion. Moncler combines utility and aesthetics without compromising either.
Moncler started out in 1952 and was founded by the Italian designer René Ramillon and bought in 2003 by the famous Italian entrepreneur Remo Ruffini. Despite being founded in the French town of Grenoble, Moncler was named after the place where it was first imagined: Monestier-de-Clermont, a small town close to Grenoble. However, despite the brand’s French name, it is currently based in Milan, Italy, with its flagship store in Paris, on the Rue du Faubourg Saint-Honoré. Moncler is a fascinating combination of French and Italian aesthetics and identities that fuse together to create something entirely original.
The name, Moncler, is actually an abbreviation of Monestier-de-Clermont. The brand’s French alpine origins give it its unique sense of style and the brand’s mountaineering heritage is the driving force behind Moncler’s incredible quality sleeping bags, tents, and other high-end mountaineering equipment. Innovation is a key aspect to all of Moncler’s work. The brand has even decided to shun the old fashioned way of displaying new ranges on the catwalk; instead opting for a unique ‘genius building’. The building offers a truly immersive experience into the world of Moncler and allows the attendees to see multiple showcases at once.
As well as mountaineering equipment, Moncler has produced some incredibly stylish clothing — all with its signature aesthetic that seems to draw from vintage French and Italian styles whilst still innovating new looks and designs. Moncler’s unique aesthetic has a luxury aspect to it that simply wouldn’t exist if it didn’t focus on outdoor wear; however, fans of its designs aren’t limited to mountaineers and explorers! Anyone who loves Moncler’s rustic yet sophisticated aesthetic can wear its coats, quilted jackets, clothing, and sunglasses. Given Moncler’s association with the mountaineering world, it’s perhaps no surprise that it’s eyewear where Moncler truly excels.
Moncler’s sunglasses are made to the highest standards, and its sense of style draws heavily from the early-to-mid twentieth century. With a focus on round, pilot style, and square rims, Moncler’s sunglasses have a strong, classical aesthetic that will never go out of style. There are several American-inspired pilot designs in our Moncler collection; their symmetry and sense of proportion feels significantly more European. It is perhaps Moncler’s connection to the Alps and to mountaineering that caused it to focus so heavily on its eyewear. After all, higher altitudes subject people to higher UV levels and sunlight bounces of snow, damaging mountaineers’ eyes. Moncler’s dedication to eyewear is well founded and no doubt appreciated by mountaineers all around the world. The brand’s designs sit somewhere between French and Italian aesthetics, just as the Alps sit between France and Italy!