The Red Hot Sunglasses Guide to the MiU MIU Brand

MIU MIU was founded in 1992 by Miuccia Prada, the granddaughter of Prada founder Mario Prada. MIU MIU is sometimes considered a diffusion line of Prada, with aesthetics that are so distinct we think it should be considered a brand in its own right.

MIU MIU enjoys all of the advantages and industry connections of Prada, with a much younger, bolder, and wilder outook than its sister company. While maintaining the fashion pedigree and sophisticated feel of Prada, MIU MIU offers a feminine edge and subtle irreverence that is truly unique. We compare this to Prada, which offers a kind of classic Italian style that will never go out of fashion, and we see a clearly distinct brand: MIU MIU is Avant-garde and risky, whereas Prada is timeless. Both brands have huge appeal — for very different reasons. MIU MIU’s huge appeal has drawn in a celebrity following that includes style icons like Victoria Beckham, Kirsten Dunst and Jessica Alba.

MIU MIU takes its name from its founder, Miuccia Prada, as MIU MIU has been her family’s nickname for her ever since she was a little girl. This connection to her younger years makes design sense as Miuccia intended for MIU MIU to have a much younger aesthetic than Prada and to appeal to a younger audience. Miuccia took over from her mother as Prada’s Creative Director in 1978, and the Prada name only truly became the international force it is today under Miuccia’s leadership. However, Miuccia felt artistically unsatisfied working only on Prada’s collections; she had a wilder more experimental side that she wanted to explore. This was how MIU MIU was founded, as Miuccia said that MIU MIU was created to be an ‘outlet’ for a more ‘spontaneous’ kind of design. Miuccia often talks about the completely different approach she takes when designing for MIU MIU and designing for Prada; the difference in Miuccia’s creative process with MIU MIU is absolutely apparent with MIU MIU’s range of eyewear as there are some incredibly unique and creative designs we haven’t seen from any other designer brand.

The MIU MIU brand is also known for creating lots of different styles, season after season, keeping them at the forefront of the fashion industry. Nowhere is this truer than in their range of sunglasses and glasses. MIU MIU sunglasses and glasses offer a diverse mix of retro styles with a modern twist, with both bold and subtle colours and a fantastic selection of styles available.

Our range of MIU MIU sunglasses includes the very latest styles, including cateye, cut out, heart lens, geometric, round, butterfly, rectangle, and square. As we are one of very few official retailers, you can be sure that you are ordering from the very latest designs. As with all our eyewear, MIU MIU sunglasses are available with free UK next-working-day delivery and free returns on orders over £50. Step out this season at the cutting edge of high fashion with a pair of MIU MIU sunglasses or glasses.

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