MCM (Modern Creation München), was founded in 1976 in Munich, Germany and their glamour and rebellion attracted fashionistas everywhere. The essence of the brand continues to be inspired by its birthplace in Munich even today, despite the brand having taken off globally. Its roots are central to its innovative designs as in the 1970’s Munich was considered a global heart for trendy jetsetters.
The name MCM not only signifies the significance of its birthplace, but also represents the date 1900 in Roman numerals. The ‘age of travel’, as the 1900’s came to be known is another key element to the brands ethos. Their spirit is defined by the continuation of the age of travel and the ambition of jet-setters. It’s roots are firmly grounded however, in German craftsmanship and this ensures every product is created with mastery and a refined finish.