MCM (Modern Creation München) was founded in 1976 in Munich, Germany and their glamour and rebellion attracted fashionistas everywhere. The brand now has a serious global prescence, yet remains true to their Bavarian roots. The brand emblem is directly inspired by Germanic history and in particular Bavarian symbolism such as the diamond pattern adorning many of their designs. Its roots are central to its innovative designs as in the 1970’s Munich was considered a global heart for trendy jetsetters.
The name MCM not only signifies the significance of its birthplace, but also represents the date 1900 in Roman numerals. The ‘age of travel’, as the 1900’s came to be known is another key element to the brands ethos. Their spirit is defined by the continuation of the age of travel and the ambition of jet-setters. The brand’s roots are firmly grounded however, in German craftsmanship and this ensures every product is created with mastery and a refined finish. Each pair is testament to the artisanal craftsmanship that the brand prides itself on – you won’t be disappointed by the supremely high quality a pair of MCM Sunglasses offers.