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Marc Jacobs Brand Guide

Marc Jacobs has earned himself the reputation as New York’s ‘King of Cool’. His rebellious attitude, celebrity persona and playful creative designs set him apart from his peers as someone who treads that fine line between ‘Rock Star’ and Fashion Designer.

Marc Jacobs

Born in 1963, Marc Jacobs began his fashion career at the High School of Art and Design in his home state of New York, working part-time stock boy for clothing boutique Charivari. He later graduated from the Parsons School of Design; making and selling hand-made sweaters on the side before developing his own contemporary label Sketchbook with business partner Robert Duffy.

Jacobs had talent from the get-go. He won several awards including the highly coveted Perry Ellis ‘New Fashion Talent’ prize in 1991 from the Council Of Fashion Designers of America of which was the youngest ever winner. He later won ‘Women’s Designer Of Year’ in 1992 following his Vice Presidency at Perry Ellis as testaments to his skill as an arbiter of taste.

Since those early – and sometimes troubled - days, Jacobs has spiritedly ascended the fashion ranks spearheading two fashion powerhouses from either side of the Atlantic.

His own menswear line was released under Marc Jacobs International Company in 1997 leading to his appointment as creative director of French fashion label Louis Vuitton. A bold turning point, Jacobs went from whimsically tapping into the style of the unknown New York Zeitgeist to collaborating with the likes of Kanye West, Stephen Sprouse and Takashi Murakami  - reviving the brand to heights of class, couture and super cool counterculture until he left the company in 2014 to focus on his own label.

Twenty years on, Marc Jacobs is still a one of a kind designer with a clear, strong vision and raw enthusiasm for his work. His diffusion ‘little sister’ line Marc by Marc Jacobs retains youthfulness and colour whilst the Marc Jacobs sunglasses range – now available at Red Hot - serves as a true reflection of the Marc Jacobs the fashion world has grown to embrace.

With wild-child pop stars like Miley Cyrus as the face of your SS15 campaigns and celebrity fans like Sofia Coppola, the sky's the limit for Marc Jacobs.

Vibrant, vivacious and sometimes a little cartoonish, the Marc Jacobs eyewear range incorporates perfectly Jacobs’ quirky signature style. With chunky silhouettes, show-stopping shapes and plenty of colour Marc Jacobs sunglasses have a vivaciousness which allows your shades to become your ultimate statement piece.

Marc Jacobs’ sunglasses are now available at Red Hot Sunglasses for FREE UK and International delivery.