The Red Hot Sunglasses Guide to the Levi's Brand

Levi’s Eyewear makes some of the best sunglasses and glasses in the world, all with a distinct, American feel to it. Levi’s is one of the biggest fashion brands in the world, famous for its incredible denim jeans and other clothing products, so the entire designer eyewear community was very excited when it announced it would be designing a line of eyewear.


Levi’s was created back in 1853 when Bavarian born founder Levi Strauss upped sticks and decided to join the gold rush to San Francisco, but didn’t plan on making his fortune in gold, and decided to open up a branch of his brothers’ dry goods business.  The world famous blue jeans weren’t introduced until the later date of 1873 when a patent was acquired. Tailor Jacob Davis, a Jewish Latvian immigrant, had the idea for a specific rivet placement in order to make jeans more robust. Jacob didn’t have the money to apply for the patent by himself, so propositioned Levi Strauss and the two went into business together. Here we have, quite possibly, the birth of modern fashion. Jeans are a wardrobe staple the world over and without this partnership producing the first ever pair of blue jeans fashion may have been different.


Other than its denim, Levi’s is getting more and more recognition for its excellent range of eyewear. Levi’s eyewear have a characteristic bareness to them that reflects the simple, elegant approach to fashion design we see in other Levi’s products across their entire fashion line. Levi’s jeans have a rustic, tough aesthetic, and its eyewear follows suit. For any dedicated follower of fashion, it’s always rewarding when we seen certain aesthetics or designs carried over to other mediums or collections. Levi’s denim aesthetic is, arguably, one of the most iconic and important aspects of the last century in the fashion world, so it’s fascinating to see a brand famed for its denim looking for other ways to represent its brand identity with entirely new materials.


Levi’s eyewear is undeniably inspired by the biggest, greatest American eyewear brand of all time: Ray-Ban. Many of Ray-Ban’s original Aviator and Clubmaster designs are iconic, but they also have an austere aesthetic that is similar to Levi’s identity. When you look through the Levi’s eyewear collection, you’ll see lots of thin metal frames that take inspiration from Ray-Ban designs; Levi’s aren’t simply repeating the past; they are changing it and experimenting with some truly classic styles, finding shapes and designs that best capture and illustrate the Levi’s aesthetic. The classics never go out of style and that is very much the Levi’s ethos.


Not every designer brand is successful when making a foray into the eyewear industry. Levi’s however, has made an incredibly successful transition and we’ve been blown away with their line-up of eyewear designs. Many of Levi’s eyewear designs celebrate traditional styles with metal frames over plastic. There is definitely an adherence to a rustic, early 20th century aesthetic; it fits perfectly with the wider Levi’s design offering! If you’re looking for the perfect item to finish off your Levi’s outfit then look no further than Levi's Sunglasses Levi's Glasses.