The Red Hot Sunglasses Guide to the Jimmy Choo Brand

Malaysian-born designer Jimmy Choo founded his designer shoes company with Vogue journalist Tamara Mellon in 1996. The pair recognised an untapped niche in the luxury shoes market: a niche for royalty and A-list stars. Over the next ten years, the brand’s popularity grew and grew and has arguably had more impact on the luxury shoes market than any other brand over the past decade.

Jimmy Choo began in East London, designing exquisite shoes for very wealthy people. The brand claims that Princess Diana was a huge fan of their shoes and that she was a regular customer in the 90s. Two years after the fashion label’s inception, it expanded into the US, opening stores in both New York and Beverly Hills. Today, Jimmy Choo branches can be found in many of the World’s biggest cities, including Hong Kong, Tokyo, and Paris - the list goes on and on.

Jimmy Choo and Tamara Mellon founded the Jimmy Choo brand, along with the help of Jimmy Choo’s niece, Sandra Choi, who was the head designer and became the brand’s Creative Director. Despite Jimmy Choo leaving the company in 2001, Sandra Choi is still the Creative Director and has steered the Jimmy Choo brand in the right direction for over twenty years!

Jimmy Choo is incredibly popular with fashion lovers, but also with critics and the big magazines; this is best evidenced by its accolades and awards. Jimmy Choo has won numerous awards for its shoes and accessories from the British Fashion Council, Accessories Council, and the Nordstrom Partners in Excellence award. 2008 was a particularly successful year for the brand, which saw Jimmy Choo named the brand of the year by several fashion authorities!

Jimmy Choo is, arguably, the most sought-after designer shoe brand in the World, which means that it is constantly referenced in films and TV shows. Fans of Sex and the City will have heard Carrie Bradshaw talk on end about Jimmy Choo, and Jimmy Choo shoes also feature in the film The Devil Wears Prada. Building on the success of their luxury shoes range, in 2006 Jimmy Choo launched a range of accessories including handbags, jewellery, and sunglasses. Like Jimmy Choo shoes, Jimmy Choo sunglasses are sexy, stylish, and incredibly glamorous. They add a sense of effortless luxury to every outfit and are a great way to make a statement, no matter what the occasion.

Our range of women’s Jimmy Choo sunglasses is available in several different styles, including oversized square, round, and cat-eye. Each eyewear design from Jimmy Choo is packed with sophistication, beautiful detailing, and elegant finishes. If you’re a Jimmy Choo shoes fan, it’s a no brainer to complement your luxury look with a pair of Jimmy Choo sunglasses; the luxury aesthetic is consistent throughout their entire creative offering. They’re bold and brash at times but that’s exactly what the brand stands for – creating the ultimate statement pieces.

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