Gucci

The Red Hot Sunglasses Guide to the Gucci Brand

Gucci was founded in Florence in 1921 and came to prominence in the forties after the release of the famous bamboo handle bag (which is still in production today). Within 20 years, Gucci expanded, becoming a truly international fashion house with flagship stores in London, New York, Milan, Tokyo… the list goes on and on!

Let’s go back to 1921 Florence, however, when Guccio Gucci founded his famous leather goods and clothing company. Gucci was very impressed with the cultured travellers he met when he worked in London and Paris, and he was particularly enamoured with people’s stylish leather luggage. When Gucci returned to Florence (his birthplace), he started out by making incredible leather luggage.

Gucci’s origins are uniquely tied into Florence, as the city was particularly famous for its high-quality leather and textiles; there was a significant abundance of incredible materials. This was where things got really interesting, as Gucci was very forward thinking and had built the entire Gucci production line for industrialisation. This new industrialisation was considered anathema to classic Italian artisanal craftsmanship; Gucci put a lot of care and attention into ensuring that the sense of hand-craftsmanship and detail was not lost when the entire process was streamlined in the industrialisation process.

Despite his origins designing and making luggage, the quality of Gucci’s produce and his obvious prediction for style, brought him, inevitably, to the fashion world. This movement into the fashion world was aided by Gucci’s three sons, Aldo, Vasco, and Rodolfo. The Gucci brand grew and expanded into Milan and Rome, then out further, reaching an international audience.

Gucci also became a Hollywood favourite in the 1950s, with film stars such as Grace Kelly and Audrey Hepburn donning the Italian brand's designs. Jackie Kennedy was also regularly seen wearing the brand. Given this sort of endorsement, it is not surprising that Gucci grew to become one of the largest fashion houses in the world.

Gucci prospered in the 50s, 60s, and 70s. Then a family dispute shook the company up in the 80s, resulting in a chain of events that heavily damaged the Gucci brand. However, the young Tom Ford joined the company in the early 90s and was promoted to Creative Director in 1994. Ford’s contemporary approach to glamour and luxury drew inspiration from catwalk innovations, marrying them with a traditional Italian style to create a unique type of glamour, instantly recognisable and coveted the world over. Under completely new leadership and with a fresh creative vision, Gucci prospered once more — in fact, doing better than ever before!

Part of Gucci’s turnaround can be attributed to their range of sunglasses and glasses. Gucci sunglasses and glasses epitomise Gucci’s commitment to innovation, while maintaining a delicate balance between modern glamour and classic elegance. Made from the highest quality materials and often encrusted with gemstones, Gucci sunglasses and glasses are known for an attention to detail that few other brands can match.

Starting in 2015, Gucci came under the creative leadership of Alessandro Michele. With his appointment as Creative Director, the Gucci brand has a new vision: to establish itself as the most influential luxury fashion brand in the World. Romantic, luxurious, and full of impressive contemporary designs, Gucci is inventing a revolutionary new approach to fashion and we can’t wait to see what they come up with next!

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