Gant Brand Guide

Swedish based luxury clothing brand Gant began in New York 1914 when Jewish immigrant Bernard Gantmacher arrived in the USA from Ukraine. 

Tailoring was his first ever job in his new home and from the Garment District in Manhattan, Gantmacher made his name as a fine shirt-maker selling his products to private labels.

Alongside his wife, a button specialist, his two sons and his cousin, they formed their company, signing off all of their products with a signature G. The Gant brand stood out from the competition immediately – due to the introduction of their colourful Oxford shirts that were a massive hit from the outset. From sleek hand-tailored shirts, which were the de rigeuer for American men in the 1960s to the ever-popular Ivy-league preppy look that is still present today. Gantmacher sold the company in 1967 leaving it to grow an empire over the decades. The new head of design, Matthew Wood, is conscious to encompass the brand’s peerless heritage into all of their latest designs.

Now owned by innovative Swedish company Pyramid Sportswear, today Gant is a global high street name, which boasts full scale luxury clothing and accessories ranges for men and women with a contemporary urban edge. The Gant eyewear collection is no exception to the rule when it comes to style and quality. 

From sleek Aviators to refined, quirky frames, Gant sunglasses certainly respect the importance of a ‘statement piece’. A sophisticated and youthful family spirit is at the heart of the Gant brand and the Gant eyewear collection holds tradition as well as forward-thinking high on their agenda.

Shop the Gant sunglasses collection. FREE shipping and delivery available on all UK and international orders. 

Top