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G-Star Raw Brand Guide

Founded in Amsterdam in 1989 by designer Jos Van Tilburg, G-Star RAW has evolved from luxury denim manufacturing to a functional urban catwalk brand with a bold smart accessory collection.

Driven by the philosophy ‘Just the Product’, G-Star RAW has introduced this exclusive new eyewear collection to their fashion range which places precision engineering and ‘modern metropolitan’ style at the centre of its’ manifesto. 

G-Star RAW favour innovation and product technology and their eyewear pieces channel sophistication and fearlessness with a straight cut concept.  The military inspired look merges classic shapes with contemporary urban street feel meaning that on a cosmetic level, the G-Star eyewear collection is nothing short of sleek with a refreshing industrial approach to design. 

In terms of quality, each piece is assembled with care. Leaving visible construction details is part of the building process; the stitching effect and iconic exposed screws mimic G-Star RAW’s minimalistic denim designs.  The unique ‘straight cut lenses’ are a statement alone combining vintage military touches with a cool modern feel.  

Fashion and function are perfectly united with this G-Star RAW sunglasses collection which sees traditional frames such as the Aviator adapted for an all-purpose high fashion look.  

Our range of G-Star RAW sunglasses are available for worldwide delivery and Free Next Day delivery for UK orders today.