Fendi is an Italian brand of the highest calibre and it is part of the LVMH fashion group. Fendi started out back in 1925 in Rome, making it one of the only huge Italian designers to be based outside of Milan. Being an outsider certainly isn’t a bad thing, as this allowed Fendi to develop its own unique aesthetic, separate from the big Milanese designers. Fendi was founded by Adele and Edoardo Fendi and their five daughters took over from them in 1946.Fendi started out by specialising in luxury leather bags, luggage and fur coats, which were the style of choice for the country's elite. While the brand’s initial reputation was centred around Rome, this changed in the mid-1960s when a young Karl Lagerfeld was appointed chief creative director for the company.
Within a few years, Lagerfeld presided over an expansion of Fendi’s range and international distribution, with New York department stores queuing to get hold of their luxury products. Today, the company is still extremely prominent and has expanded into new sectors, including their sublime collection of Fendi sunglasses. Fendi is a huge fashion house with a vast range of different collections, such as leather goods, watches, accessories, bags, fragrances, ready-to-wear fashion, and so much more. It’s come a long way from its humble beginnings as a luxury leather and fur retailer!
The Fendi brand has been a huge name in the fashion industry for the better part of a century and their good fortune has allowed them to contribute to the beauty and prosperity of their home city. In 2014, restoration on Rome’s Trevi Fountain began with the help of donations from Fendi. This act of philanthropy illustrates the brand’s positive ethos and its close connection to Rome. Really, Fendi as we know it couldn’t have been born and thrived in any other city, so it’s great to see that they’ve given back to the city!
Fendi sunglasses offer the luxurious, sensual, and beautiful detailing for which Fendi has become famous — offering vintage Hollywood inspired glamour – oversized lenses and decadent rims are ever-present throughout the range. Given their Hollywood look, it is perhaps no surprise that Fendi sunglasses are a popular choice for the latest generation of film stars, with Lindsey Lohan among the brand’s biggest fans.
Fendi is most famous for its exquisite handbags, such as its 2jours, Peekaboo, and Penguin handbags, which have themes that often carry through to their eyewear collection. Browse any Fendi store or concession; you’ll find an impressive array of bags and accessories; it’s no surprise that the brand took to eyewear so easily! The colour scheme through Fendi’s various collections is reasonably understated, with a few brighter accents of colour thrown in. The general vintage aesthetic that has only appreciated with time, hasn’t stopped Fendi experimenting with new styles and shapes — especially with the geometric sunglasses trend.