Fendi is a quintessentially Italian brand that has become a household name and a byword for high quality fashion. Fendi is now part of the LVMH fashion group, but was formed in 1925 in the Italian capital, Rome. This has allowed Fendi to develop its own unique aesthetic that stands out from the mostly Milan based Italian fashion houses. The brand began life as a family business; Adele and Edoardo Fendi ran the fashion house until their five daughters took over from them in 1946. The brand’s initial product range consisted solely of specialty leather goods and fur coats to cater to the styles of the roman elite.
The brand’s reputation became global upon a young Karl Lagerfeld taking the creative reins in the mid 1960s. Within a few years, Lagerfeld presided over an expansion of Fendi’s range and international distribution, with New York department stores queuing to get hold of their luxury products. Today, the company is still extremely prominent and has expanded into new sectors, including their sublime collection of Fendi sunglasses. Fendi is one of the most formidable names in the world of fashion and their range of goods is almost enedless and includes accessories, fragrances, clothing and even home ware.
The Fendi brand is inextricably linked with their hometown of Rome so much so that they have personally contributed to the restoration of such icon landmarks as the Trevi fountain. The brand’s flagship store, Palazzo Fendi, still draws countless visitors from around the globe not only looking to purchase clothes but to soak in the essence of what the brand truly means. The Fendi headquarters were also recently relocated to the iconic Palazzo della Civilta Italiana, which further represented the brand’s willingness to remain connected to their heritage in the eternal city. Really, Fendi as we know it couldn’t have been born and thrived in any other city, so it’s great to see that they’ve given back to the city!
Fendi sunglasses offer the luxurious, sensual, and beautiful detailing for which Fendi has become famous — offering vintage Hollywood inspired glamour – oversized lenses and decadent rims are ever-present throughout the range. Given their Hollywood look, it is perhaps no surprise that Fendi sunglasses are a popular choice for the latest generation of film stars, with Lindsey Lohan among the brand’s biggest fans.
Fendi is most famous for its exquisite handbags, such as its 2jours, Peekaboo, and Penguin handbags, which have themes that often carry through to their eyewear collection. Browse any Fendi store or concession; you’ll find an impressive array of bags and accessories; it’s no surprise that the brand took to eyewear so easily! The colour scheme through Fendi’s various collections is reasonably understated, with a few brighter accents of colour thrown in. The general vintage aesthetic that has only appreciated with time, hasn’t stopped Fendi experimenting with new styles and shapes — especially with the geometric sunglasses trend. Fendi’s dedication to innovation and bold design is what maintains their status as one of the leading brands in the world.