Chloe Brand Guide

Established in 1952 by Egyptian born Parisian fashion designer Gaby Aghion, Chloé has become one of the most highly coveted designer brands in the industry with a collection that has spanned from Aghion’s soft-body conscious couture to handbags, jewelry, fragrances and sunglasses.

Aghion set out to create what she labelled as 'Prêt-à-Porter' meaning 'Ready-To-Wear' with the notion that Chloé would be made by women, for women. Sophisticated and contemporary with a dash of audaciousness, Chloé has carved an identity as a brand which creates flattering female shapes in high quality materials for a polished couture look that can be worn day-to-day. 

Spotted on the Spring/Summer 2014 catwalks of Paris Fashion Week, the Chloé woman is forever conveyed as modern, free and emancipated; she does not try to be anyone but herself and her inner charm and grace is part of her natural beauty. It’s for this reason women such as Brigitte Bardot, Jackie Kennedy and Maria Callas have sought to wear pieces by Chloé. 

Prominent designers Karl Lagerfeld, Martine Sitbon, Phoebe Philo and Stella McCartney have each helped define and evolve the brands contemporary image over the years from its influential period in the 1970s to next season’s trends. Today, the French fashion house is currently under the watchful eye of Creative Director Clare Waight Keller who describes herself as having 'fallen in love' with the Parisian brand.

Not only has the Chloé brand helped to solidify the reputations of some of the world’s top designers but it has also propelled countless celebrities into the limelight. Chloé is the ‘it’ brand to be seen in and the accessories range has been spotted on the likes of Blake Lively to Eva Longoria.

The elegant classic shapes of the Chloé sunglasses collection encapsulate the brands' understated appeal with subtle detail, youthful poise and a sensual palette. Soft cateye sunglasses, grown-up glamour and frames with touch of playful girlishness make Chloé sunglasses perfect for the modern woman who chooses to remain independent and engaged without having to diminish her femininity. 

View our exclusive collection Chloé sunglasses and buy online today. Free UK next day delivery and free worldwide delivery is available on all orders.

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