Brand Guides

Red Hot Sunglasses stocks a vast selection of leading designer sunglasses and designer glasses brands from edgy fashion house Alexander McQueen right through to quirky LA fashion label Wildfox. Want to know more? We've created more expansive guides for all of the brands we stock to give you a more detailed insight into their provenance.


Monsoon was founded by Peter Simon in 1973 and the very first Accessorize shop was opened in 1984. Although Monsoon and Accessorize haven’t been up and running as long as some of the other big British fashion brands, they have more than established themselves as a classic British brand.

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Alexander McQueen

Born and raised in London, Alexander McQueen was involved in the fashion industry from a young age and won British fashion designer of the year on four occasions. Considered to have been a genius at his profession, his contribution to contemporary fashion cannot be understated.

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American Freshman

The American Freshman brand is a relatively new fashion and eyewear brand that focuses its whole aesthetic on the American college lifestyle, catering to young people, to students, and anyone who wants their style to reflect the fresh, energetic spirit of a college freshman. 

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British lifestyle brand Animal was conceived with the novel idea that extreme lifestyles require extreme accessories. The Animal eyewear collection is a testament to their history and ‘built for endurance’ spirit which kick-started their collection back in 1987.

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Ben Sherman

The Ben Sherman fashion brand was founded by Arthur Benjamin Sugarman in 1963, in Brighton, and it designs and sells a range of clothing and eyewear designed mostly for men, but with a few items for women as well. 

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Beverly Hills Polo Club

Beverly Hills Polo Club was established in California in 1982 by two University students who wanted to make affordable luxury clothing and eyewear for the whole family. In the last five years, Beverly Hills Polo Club has invested more time and money into developing its line so that it appeals to younger, millennial culture.

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Boss Orange

The Boss fashion empire has gone from strength to strength since it was founded way back in 1924 and can now rightly be titled as not only Germany's finest fashion designer but also one of the leading World and European fashion houses.

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Founded by Thomas Burberry way back in 1856, Burberry has grown in to one of the world’s leading fashion houses. The brand first found fame after designing innovative yet extremely beautiful outerwear suitable for all seasons. 

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The very essence of opulence, Bvlgari is one of Italy's most prestigious fashion brands. Located in Rome, the brand was started in 1884 with their first shop opening soon after in the cobbled shopping streets.

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Calvin Klein

Calvin Klein is an American designer fashion brand with headquarters in Manhattan, New York City. The brand is named after its founder and it started off as a coat shop in 1968. Its first collection was a range of dresses and coats. Only a year later, Calvin Klein had made it to the cover of Vogue – cementing himself and his brand in the fashion world’s consciousness.

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With nearly 60 years behind them as a brand, Carrera originally started as a manufacturer of goggles for winter sports before moving into sunglasses production in the 1970s. Specialising on vintage oversized frames, the glasses were initially popular before falling away in the '80s due to the emergence and popularity of Ray-Ban.

Read more about the Carrera brand >


Carvela is a sub-brand of the amazing Kurt Geiger fashion brand based in London and founded back in 1963. The style of clothing in Kurt Geiger and Carvela has a British edge to it, helping it stand out from competitors on the global fashion scene.

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Eccentric designer Cari Zalloni created Cazal eyewear in the 1970s to make a real difference in the eyewear industry. Already an established designer, Zalloni was a true maverick and wanted all of his styles to be totally original and to divide opinion as he believed that is what great design should do.

Read more about the Cazal brand >


The Dragon brand (also known as Dragon Alliance) started off in Capo Beach, California in 1993. Its founder, Will Howard, was passionate about extreme sports and wanted to design a sunglasses brand that catered to surfers, snowboarders, dirt bike riders, etc.

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Diesel are the forefathers of modern denim after tearing up what had become a tired and stale industry and making jeans cool again. The brainchild of Rene Russo, Diesel jeans took denim design to the next level, experimenting with new cuts, dyes and distressed finishes.

Read more about the Diesel brand >

Dolce & Gabbana

There is no doubt that the hottest and most in demand fashion brand at the moment is Dolce & Gabbana. The brand offers an exquisite style that is bold yet feminine, fashion-forward yet timeless. The brand also enjoys a celebrity following like no other. It is no wonder that the brands new season designs often sell out in days.

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Emporio Armani

Founded in 1975, the Armani fashion house has become one of the world’s most famous fashion houses, offering a range of the highest quality menswear and womenswear through a number of sub-brands. One of these sub-brands is Emporio Armani, offering the same urban chic and professional style associated with Armani, but with a youthful, easy to wear and sometimes sporty twist. 

Read more about the Emporio Armani brand >


Fenchurch first sprang to life in 2000 as the brainchild of a group of skateboarders who combined their love of skateboarding and fashion to create what is now a leading label in the landscape of casual sport chic. The inspiration for the name came from London’s Fenchurch Railway Station from which Fenchurch also takes its logo inspiration. 

Read more about the Fenchurch brand >


Part of the LVMH fashion group, Fendi is an Italian brand of the highest calibre. The company started out back in 1925 in the eternal city, Rome, specialising in luxury leather bags and luggage and fur coats, which were the style of choice for the country's elite.

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Freedom Polarised

In their own words Freedom is about getting away from the everyday. With Freedom Polarised sunglasses you can now escape in style. Freedom Polarised offer a tough range of sports glasses that fuse fashion, style and function all in one. Ideal for those who live their life on the move and strive for adventure, Freedom's colourful collection of versatile, fine crafted frames are durable enough for a convenient casual look.

Read more about the Freedom Polarised brand >

French Connection

Established in 1972 by British born Chief Executive Stephen Marks, French Connection has become the ultimate byword in British high street fashion. Based in the UK with stores across Europe, the USA and Canada, French Connection straddle the worlds of affordable and accessible fashion with luxurious craftsmanship and catwalk inspired style in an almost too perfect balance.

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G-Star Raw

Founded in Amsterdam in 1989 by designer Jos Van Tilburg, G-Star RAW has evolved from luxury denim manufacturing to a functional urban catwalk brand with a bold smart accessory collection.

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Giorgio Armani

Today, fashion powerhouse, Armani offer a range of high quality menswear, womenswear and accessories through a number of sub-brands. Giorgio Armani is the brand’s signature line of men’s and women’s apparel as well as a range of accessories including Giorgio Armani sunglasses, the original and arguably the best.

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French fashion house Givenchy has been making luxury goods and products since they were formed 60 years ago in the capital of world fashion - Paris. The company emerged to prominence in the late 1950s thanks to the patronage of Audrey Hepburn who wore Givenchy garments in several of her iconic film roles.

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Glare Eyewear

Glare Eyewear was founded in 2011 by the team at Red Hot Sunglasses, who wanted to service the needs of their customers with fast, high fashion frames that were good quality and low cost

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Gucci was founded in Florence in 1921 and came to prominence in the forties after the release of the bamboo handle bag – still in production today. Within 20 years the company had expanded to become a truly international fashion house, offering womenswear emblazoned with their now signature striped webbing trade mark around the world, from London to Milan to Tokyo.

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Guess was founded in 1982 and found prominence a few years later thanks to their infamous black and white advertising campaigns featuring several leading models such as Claudia Schiffer and, just as important, the release of Back to the Future. That’s right; Marty McFly wore Guess denim clothing!

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Hook LDN

The Hook LDN brand was established in early 2014 and aims to create high quality, creatively designed eyewear that is specifically for young people. Hook LDN believes that young people still struggle with the stigma of optics, and aims to remove this by creating an on-trend range of affordable eyewear that is both functional and stylish.

Read more about the Hook LDN brand >

Hugo Boss

The Boss fashion empire has gone from strength to strength since it was founded way back in 1924 and can now rightly be titled as not only Germany's finest fashion designer but also one of the leading World and European fashion houses.

Read more about the Hugo Boss brand >

Ironman Pro

Designed for training and performance, the IronMan Pro collection has been launched with long-time partner, US eyewear company Foster Grant. Originally designed to meet the needs of Triathletes, IronMan Pro sunglasses are specially crafted to meet all your athletic criteria fusing lightweight technology, a comfort fit and a dynamic design which can be worn on or off duty.

Read more about the Ironman brand >

Jimmy Choo

Malaysian born designer Jimmy Choo founded his designer shoes company with Vogue journalist Tamara Mellon in 1996. The pair recognised an untapped niche in the luxury shoes market, a niche for royalty and A-list stars. Over the next ten years, the brand’s popularity grew and grew and has arguably had more impact on the luxury shoes market than any other over the past decade.

Read more about the Jimmy Choo brand >

Karen Millen

Specialising in luxury tailoring, women’s coats and eveningwear, the Karen Millen empire has expanded from its’ humble beginnings in Maidstone, Kent to owning stores in twenty-three different countries. The Karen Millen eyewear collection is the latest addition with clean and classic ladies styles fit for fashion’s finest.

Read more about the Karen Millen brand >

Karl Lagerfeld

Karl Lagerfeld is one of the most respected and admired designers in the fashion industry. Lagerfeld’s artistic approach to everything he does has set him apart from his contemporaries, and he brings in elements of his other passions (photography, film direction) into his fashion collections.

Read more about the Karl Lagerfeld brand >

Kurt Geiger

Established in 1963, Kurt Geiger has its’ roots in fashion’s most innovative era. Located in the beating heart of the British capital, Kurt Geiger first opened its’ door on Bond Street in London as a luxury footwear retailer who paired aspiration and accessibility in one killer combination that has outlasted time and trends.

Read more about the Kurt Geiger brand >


French tennis star Rene Lacoste, was a legend on the court, but was equally well known for his dapper appearance when playing, particularly in the latter years of his career when he started to wear polo shirts with his newly developed and now iconic green crocodile logo.

Read more about the Lacoste brand >


Levi’s Eyewear makes some of the best sunglasses and glasses in the world, all with a distinct, American feel to it. Levi’s is one of the biggest fashion brands in the world, famous for its incredible denim jeans and other clothing products. It was founded back in 1853 when founder Levi Strauss moved from Bavaria to San Francisco to open up a branch of his brothers’ dry goods business.

Read more about the Levis brand >


M:UK eyewear is the latest brand which promotes individuality, cool urban style and the freedom to be yourself. From classic shapes to innovative trends, M:UK fuses casual cool with a functioning fashionable look that suits all.

Read more about the M:UK brand >

Marc Jacobs

Marc Jacobs has earned himself the reputation as New York’s ‘King of Cool’. His rebellious attitude, celebrity persona and playful creative designs set him apart from his peers as someone who treads that fine line between ‘Rock Star’ and Fashion Designer.

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MCM (Modern Creation München), was founded in 1976 in Munich, Germany and their glamour and rebellion attracted fashionistas everywhere. The essence of the brand continues to be inspired by its birthplace in Munich even today, despite the brand having taken off globally.

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Michael Kors

New York born and bred, Michael Kors is one of America's shining stars within the fashion industry. Launching his first fashion collections thirty years ago, Kors initially specialised in ladies fashion with his collections stocked by major department stores such as Macy's and Bloomingdale's.

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Miss KG

Miss KG is a sub-brand of the larger Kurt Geiger brand that was founded in London back in 1963 and specialises in footwear and accessories. With over 70 locations around the world, Kurt Geiger is a huge name in the fashion industry, with its shoes stepping across runways and red carpets on every continent of the world.

Read more about the Miss KG brand >


Founded in 1992 by Miuccia Prada, MIU MIU is less of a diffusion line from Prada as it is a distinct brand in its own right. While still maintaining the fashion forward and sophisticated feel of Prada, MIU MIU offers a feminine edge and subtle irreverence that is truly unique and accounts for a celebrity following that includes style icons like Victoria Beckham, Kirsten Dunst and Jessica Alba.

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Moncler is a brand that needs little introduction for anyone involved with the world of mountaineering. The brand is famous for its high-performance clothing and equipment, as well as its focus on fashion. Moncler combines utility and aesthetics without compromising either.

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Monkey Monkey

The Monkey Monkey brand is dedicated to providing parents with well-made, reliable sunglasses for their children, helping protect their eyes from the Sun’s harmful UVA and UVB rays.

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For a company that created Meisterstück fountain pen in 1924, Montblanc is an unlikely candidate in the fashion world. However, the Montblanc eyewear collection fuses their ingenuity, craftsmanship and creativity to cultivate some of the most finely crafted and timeless sunglasses around.

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When Jim Jannard dropped out of USC in the ‘70s, you could be forgiven for thinking that he would just go on to have a run-of-the-mill career. Jannard being a success is a slight understatement, having created one of the world’s most recognisable and influential brands in the world. Beginning by selling motorcycle parts,

Read more about the Oakley brand >


When you think of designer fashion, the first name that springs to mind is Prada. The Italian brand is synonymous for their expert craftsmanship and styles that set trends rather than follow them. From it’s inception in 1913 the Milan based fashion house has been a family affair, today's director, Miuccia Prada, is the granddaughter of the founder Mario Prada.

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Italian brand Persol has been making high quality eyewear for nearly a century. Launched back in 1917 by the Italian designer Giuseppe Ratti, the name is derived from the Italian phrase Per Il Sole, which loosely translates as ‘For The Sun’.

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The Polaroid Corporation was first launched in 1937, shortly after founder Edwin Land invented the world’s first synthetic polarizer. By the end of the decade, the first ever Polaroid sunglasses were available to buy and, after becoming a popular choice for celebrities and war heroes alike, became the world’s biggest-selling sunglasses brand.

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aunched in the 1980s, Police Sunglasses is an Italian brand that specialises in designer eyewear for both men and women. The first pairs were based on the mirrored styled aviators worn by members of the Law enforcement in the USA and particularly the NYPD. This gave the sunglasses a unique, distinctly urban, metropolitan style that remains a key feature of the brand to this day.

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Ralph Lauren

From an initial range of men’s ties back in 1967, Ralph Lauren has grown into one of the most recognisable, well-loved and critically acclaimed fashion brands in the world. Today, the brand includes a huge range of menswear, womenswear, fragrances, home furnishings, accessories and more – all demonstrating the same classic, preppy style that has become almost synonymous with the brand.

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Randolph Engineering

Turning their American dream into reality, engineers Jan Waszkiewicz and Stanley Zaleski founded Randolph Engineering in 1972. In the early days, the focus of the company was on the design and manufacture of optical tools and machinery for trade.

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For over 75 years Ray-Ban® has been the go to brand for functional, yet stylish eyewear. Since its inception the brand has maintained its ethos of creating the highest quality frames with the finest materials on the market. The Ray-Ban® brand was born out of a need for US military pilots requiring UV protection during their operations, culminating in the classic Ray-Ban® aviator.

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Roberto Cavalli

Roberto Cavalli has carved himself a strong identity as one of Italy’s finest exports and his eyewear range promises the same bejewelled and glamorous spirit of his clothing collections. Long before Roberto Cavalli was an established name in fashion, he was an art student hailing from Florence, Italy.

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Ryders Eyewear

The Ryders Eyewear brand started off in Vancouver originally, on its competitive mountain bike scene. There was a huge demand for cycling sunglasses that reduced glare, protected wearers’ eyes, and stayed snug and fitted to the wearer’s head.

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Saint Laurent

Among the most famous and celebrated designers of the 20th century, Yves Saint Laurent’s influence on the fashion world is nothing short of monumental. From his early days under the tutelage of Christian Dior to his death in 2008, Saint Laurent offered timeless yet innovative designs that lived at the cutting edge of fashion more consistently than any other designer.

Read more about the Saint Laurent brand >

Salvatore Ferragamo

Originally founded as a handmade footwear company in Italy, Salvatore Ferragamo made his first pair of shoes at age nine, but didn’t become an established shoe designer until he moved to California and began making shoes for the 1920s Hollywood’s elite. He also studied anatomy at USC during this time to determine how to make his shoes more comfortable.

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Dying to maximise his time on the ski slopes, regardless of the conditions, Dr. Bob Smith developed the first sealed thermal lens and breathable vent foam goggles. This moment in 1965 marked the birth of the Smith brand. Dr. Bob Smith, orthodontist and original ski bum, poured his passions for adventure and his creative talents into developing advanced products for outdoor fun.

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Steelfish is an eyewear and swimwear brand from London that takes its inspiration from the beach scene. Steelfish was founded by Jim Wilson, who was part of the 1990s club scene and has worked with some huge brands over the years, such as Box Fresh, Armand Basi, and Diesel. Steelfish provides luxury sunglasses and swimwear without the luxury prices.

Read more about the Steelfish brand >

Stella McCartney

When it comes to great, British designers, fashion lovers would be hard pushed to find a designer that outshines the timeless elegance and style of the latest collection of Stella McCartney sunglasses. Fusing tradition with innovation, the latest collection from Stella McCartney is unique, refreshing and fantastically on trend.

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Founded in London in 1989, STORM started as a manufacturer of watches exclusively, offering innovative designs in a number of high quality materials. The brand quickly established itself as a pioneer in the development of truly individual, innovative, stylish watches and became highly coveted around the world.

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SUPER by Retrosuperfuture

SUPER by Retrosuperfuture is an eyewear brand that comes from Italy originally. It was founded by Daniel Beckerman in 2007 and it has become incredibly popular with many style icons and celebrities, including Beyoncé, Rihanna, Lady Gaga, and Jessica Alba – to only name a few.

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The key to Suuna’s success is the five ways that this British eyewear brand strives to be better. With their colourful collection of versatile fashion frames, Suuna place better lenses, better frames, better protection, better detailing and better finish as their overriding mantra of quality.

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Swarovski has been offering the finest crystal glass jewellery since 1895 when Daniel Swarovski founded the company in Austria. Using his patented electric glass-cutting machine, the company soon established itself as one of the leading manufacturers of glass jewellery, fashion accessories and ornaments in the world.

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Tom Ford

To give an insight into the brand and truly understand the inspirations behind the timeless design, we must look first at the man behind the brand, a certain Mr Thomas Carlyle Ford. A native of Austin, Texas, Ford claims to have always been interested in design. Initially attending the prestigious New York University as an art history major, before dropping out and moving to LA.

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Inspired by the carved wooden surfboards of Polynesia, Tribe Eyewear is a unique brand which reconnects the wearer with age-old tradition and nature. Their aim was to go back to the roots of surfing in the tropical South Pacific to seek out a unique pared down approach to craftsmanship; one which was utilised by the local Tribesmen.

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From working with his aunt as a schoolboy to overseeing the rise of one of Italy’s most prominent fashion houses, Italian born Valentino Garavani, better known simply as Valentino, has helped to define Italian style for over fifty years and is now recognised as one of the most important designers of his generation.

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Founder Gianni Versace opened Versace’s first boutique in Milan in 1978 and the shop achieved instant popularity. Offering a vibrant, contemporary and sexy style that no other brand could match, the fashion house became known as a label that signified confidence and a desire for more – perfectly in tune with the times.

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Based in the sunshine filled city of Los Angeles, Wildfox Couture perfectly defines that free-spirited Californian look. Established in 2007 under the Creative Direction of founding partner Kimberley Gordon and former musician SEO Jimmy Sommers; the Wildfox  mantra is captured with youthful spirit, a dreamlike quality, a love for vintage tee-shirts  and the friendship of the two women who created the label.

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Furla eyewear is another stellar addition to the Red Hot Sunglasses stable. The Furla brand has been around since the 1920s and is famous throughout fashion circles for their exquisite bags. The Furla eyewear range is still true to its Italian roots and is manufactured by De Rigo who uses the highest quality materials – including a specialised acetate moulding. 

Read more about the Furla brand >