Brand in the Spotlight – Alexander McQueen

The new sunglasses collection by Alexander McQueen is characterised by the bright, innovative and unique style the brand has showcased for years. The use of striking shapes and playful colours make the eyewear perfect for the rapidly advancing summer and holiday season.

British luxury fashion house Alexander McQueen are renowned for their bold style and visionary fashion shows. The contemporary designs have a distinct nature defined by the use of the juxtaposition of contrasting elements, such as tradition and modernity, and feminine fragility and female strength and empowerment.

Lee Alexander McQueen was born in London, and his mastery of tailoring and costume skills were developed in his youth on placements and in education. McQueen became one of the most respected designers in the world for his unique imagination and forward thinking designs.

Sarah Burton is now at the head of the brand, and the success of the fashion empire has continued to soar. Burton was appointed Creative Director of the company in 2010 and her popularity in the fashion industry is huge. Before the death of Lee Alexander McQueen in 2010, Burton had worked alongside him for over 14 years and their union together had created revolutionary fashion.

Burton is endlessly praised for her vision, and in April 2011 she received global recognition as the designer of the wedding dress for Kate Middleton. Later that year she won the Designer of the Year award at the British Fashion Awards showing her talents were only increasing. Less than a year later, Burton was awarded an OBE for her services to the fashion industry.

Wonderfully innovative fashion has been produced by Burton, during her time as the brand’s Creative Director, with a focus on handcraft showcasing her technical expertise. The new collection of eyewear is unmistakably edgy and vivid in design and shapes.

Showcasing the new A/W 2017 collection, Burton’s vision for the new range was taken from influences from the Middle Ages. Dark and edgy femininity shone through on the runway with staging including blue skies, rough seas and coastline, and ancient traditions. Magic and mystery of the past were used as inspiration and the models donned studs, scarlet reds, fur, long dresses and heavy lace. The accessories are heavy and bold, studs, large stones and excess beading are used for eye-catching jewelry that compliments the edgy clothing. As for the eyewear, oversized frames and striking colours are used as the experimental character of the collection is carried through.

Edge Square Sunglasses in Havana Green by Alexander McQueen.

Edge Square Sunglasses in Havana Green by Alexander McQueen.

These square sunglasses from Alexander McQueen’s eyewear collection in Havana Green are bold and striking, featuring in a thick frame and contrasting colour scheme.

Edge Aviator Sunglasses in Silver Pink Mirror by Alexander McQueen.

Edge Aviator Sunglasses in Silver Pink Mirror by Alexander McQueen.

The Edge Aviators in Silver Pink Mirror are fabulously feminine and they scream summer. The double bridge brow line adds that hint of edginess to the sunglasses that Alexander McQueen is known and loved for.

Edge Wayfarer Style Sunglasses in Havana by Alexander McQueen.

Edge Wayfarer Style Sunglasses in Havana by Alexander McQueen.

The dark havana of these Wayfarer style sunglasses is suitable for any occasion. A bold brow line finishes the sunglasses creating a unique and striking look for the everyday or any special summer party.

The new collection by Alexander McQueen is hitting our site next week so keep your eyes pealed for a summer accessory. If you can’t wait until then, explore our current collection of McQueen sunglasses now and catch the end of our spring sale.

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