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Ben Sherman Brand Guide

The Ben Sherman fashion brand was founded by Arthur Benjamin Sugarman in 1963, in Brighton, and it designs and sells a range of clothing and eyewear designed mostly for men, but with a few items for women as well. Ben Sherman is one of Britain’s most well-known men’s designers and its Royal Air Force roundel logo (also known as the MOD target) is absolutely iconic.

Despite its British origin, Ben Sherman was owned by two different American companies before being bought by BMB Clothing Limited, which is based in Leeds. This also reflects Arthur Benjamin Sugarman’s nationality, as although he was born in Britain, he moved to America and then returned to England to start up his own fashion company.

Ben Sherman’s sense of style is epitomised by its short-sleeved, button-down collared shirts made from Oxford cloth. These shirts were typical of many American jazz musicians visiting the UK at the time.

The Ben Sherman glasses here at Red Hot Sunglasses tap into the brand’s history and its sense of style in the 60s and 70s. If you like it, you may also like our Paul Smith glasses and our Burberry glasses collections.