Two surfers were the brains behind Animal and were inspired to create more durable watches that could withstand the conditions of surfing. Setting up a production line in the back bedroom of their parents’ house, they began to sell their designs and the idea stuck eventually leading to specially tooled, precision crafted versions for snowboarding, windsurfing, skateboarding and mountain biking.
The Animal brand may have begun its journey as a simple idea to make watches, but it has gone on to become one of the most well-known active lifestyle brands on the market. The Animal eyewear collection is a testament to their history and ‘built for endurance’ spirit which kick-started their collection back in 1987. The brand has become synonymous with high quality adventure clothing.
Whilst the brand still remained popular, Animal plateaued somewhat in recent history with critics saying they had lost their identity somewhat. However, CEO Dominic Langan has given the company a fresh perspective and refocused their collections on provided casual clothing using innovative technologies. Today, Animal are one of the most daring labels around with a whole host of performance products which are tried, tested and tweaked by their team of pro’s. The Animal eyewear collection is of course, no exception.
With a fresh youthful collection of durable, hand-crafted frames, Animal eyewear manage to gain the perfect fusion of sport and lifestyle. Vibrant colours, sleek designs and playful pieces worthy of any festival, beach get-away or sporting event make Animal one of the hottest and most daring brands on the high street. Adventurous and full of youthful enthusiasm, Animal perfectly define athletic performance technology with a quirky contemporary twist.