Adidas Originals Brand Guide

The adidas Originals brand is a sub-brand of the world-famous adidas super brand. adidas Originals was started up to focus on adidas’s heritage products, such as its retro collections produced between the 1940s and 1980s. The look and feel of everything in the adidas Originals range is vintage, even when they are redesigning and inventing new styles. The decades that feature most often in adidas Originals’ range are the 70s and 80s, and the sub-brand is most famous for its incredible retro trainers.

An interest aspect of the adidas Originals branding is that it uses the original, old-school Trefoil Logo (the big leaf with the lines cut through it). Previously, adidas had designated the logo only for heritage products when it had replaced the logo with the neater, more modern triangle strip logo.

The adidas Originals sunglasses collection here at Red Hot Sunglasses has a colourful range of retro-inspired sunglasses to choose from, all made in conjunction with Italian eyewear company Italia Independent.

If you like adidas Originals, then you will probably also like Oakley ad Super by Retrosuperfuture.