Diesel are the forefathers of modern denim after tearing up what had become a tired and stale industry and making jeans cool again. The brainchild of Rene Russo, Diesel jeans took denim design to the next level, experimenting with new cuts, dyes and distressed finishes.
By consistently innovating, Diesel has retained their place as the leading denim brand. Aggressive – and often controversial – marketing campaigns have also helped maintain the brands position and allowed it to expand in to new sectors, including perfumery, beachwear and their fantastic range of Diesel sunglasses.
Every year the Diesel sunglasses range favours innovation ahead of imitation, helping their range to stay fresh, edgy and offer an almost effortless cool. Diesel sunglasses are also known for their bold use of colour, helping them to achieve a younger, almost sporty look and feel.
