There’s no doubt that the power of the press prevails when it comes to fashion. This is something that weekly fashion bible Grazia Magazine have decided to seize with both hands by launching GraziaShop.com; their brand new innovative standalone E-Commerce site which allows you to shop trends and items featured in each issue with the simple click of a button. An idea that sounds almost too good to be true, THIS is the future of online shopping. Red Hot Style File investigates….
Earlier this year, The Mondadori Group who owns Grazia magazine announced that it would be launching an E-Commerce fashion store under Grazia’s title after they acquired fashion website London-Boutiques.com in 2014. A project that has been two years’ in the works, Grazia Shop finally went live on 11th November receiving a flood of attention from Grazia’s 17 million readers, 14 million unique online visitors and over 280,000 social media followers. Featuring an exclusive selection of Grazia magazines’ favourite designers, Grazia Shop is paving the way for the future of online shopping by pulling in 20,000 products and 250 luxury brands on board to sell, sell, sell.
After all, how many times have we wished we could purchase the items we see in our favourite fashion editorials straight off the page? Usually nearly all items featured in magazines sell out quick and Grazia have spotted this ripe opportunity to create fashion mecca where snapping up the latest must-have item is really no struggle at all . With over 23 titles from Grazia’s exclusive network participating as well as a number of high profile bloggers, the Grazia Shop has already sparked plenty of interest.
In an interview with The Drum, Richard Hatfield, the Managing Director behind Graziashop.com said; “We’re in 23 countries. If a product is featured in the magazine then it more often than not will sell out. There is power in the brand.”
“So this is a unique opportunity to create added value at a global level and to offer a complimentary proposition to Grazia [magazine].”
The site also has a strong social media element similar to Pinterest which allows users to save their favourite items and the ability to create a mood-board specifically tailored to their tastes in ‘Fashion Stories’. Similarly, the content and products generated on the sites’ homepage and editorial pages will also be tailored to each users’ IP location and previous visits for a more personal and custom shopping experience. Tabs such as ‘Grazify Yourself’ and ‘Trends’ also allow you to explore certain trend areas as well as what editors of Grazia around the world are wearing as an interactive showcase. With the Grazia magazine being available in over 23 countries, brands from France, Italy and Germany will soon be joining the furor to get their products on the site and out to eagle-eyed fashion lovers armed with their keyboards and smart-phones.
Whilst there is no advertising on the site, brands will soon be able to sponsor features with brand stories, special collaborations and competitions in the near future. This is not just a fabulous opportunity for customers but an innovative chance for brands and retailers to get their products out to Grazia’s incredible international readership. The way users interact with the site also allows the site owners and brand to gain a greater understanding of their customers’ behavior in data that would otherwise not be readily available.
In collaboration with 7thingsmedia, Grazia Shop will be hosting a pop-up store in 2015 along with countless other projects to promote the site. Needless to say, Grazia Live is certainly something for us to get excited about!
Mouse clickers at the ready!